Driving learning through blogging: students' perceptions of a reading journal blog assessment task
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2007
A review of the impact of new media on public relations: challenges for terrain, practice and education
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2008
The reading journal blog assessment task: public relations students’ perceptions
- Creator: James, Melanie
- Resource Type: conference paper
- Date: 2008
Getting to the heart of public relations: the concept of strategic intent
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2009
Strategies to proactively manage activity
- Creator: James, Melanie
- Resource Type: book chapter
- Date: 2009
The construction of intended meanings: furthering understanding of the purpose of public relations
- Creator: James, Melanie
- Resource Type: conference paper
- Date: 2009
The use of intentional positioning techniques in government agencies' communication campaigns
- Creator: James, Melanie
- Resource Type: conference paper
- Date: 2010
Why are PR agencies blogging?: an exploratory study of the blogging practices of public relations agencies
- Creator: Fursdon, Rhianna , James, Melanie
- Resource Type: conference paper
- Date: 2010
A provisional conceptual framework for intentional positioning in public relations
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2011
Ready, aim, fire: key messages in public relations campaigns
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2011
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques
- Creator: James, Melanie
- Resource Type: thesis
- Date: 2011
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use
- Creator: Robson, Prue , James, Melanie
- Resource Type: journal article
- Date: 2011
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2012
The HPV school vaccination program: a discourse analysis of information provided to parents
- Creator: Wise, Deborah , James, Melanie
- Resource Type: journal article
- Date: 2012
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners
- Creator: Robson, Prue , James, Melanie
- Resource Type: journal article
- Date: 2013
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations
- Creator: Wise, Deborah , James, Melanie
- Resource Type: journal article
- Date: 2013
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing
- Creator: Balnaves, Mark , Cassin, Andrea , James, Melanie
- Resource Type: conference paper
- Date: 2013
Positioning theory and strategic communication: a new approach to public relations research and practice
- Creator: James, Melanie
- Resource Type: book
- Date: 2014
Positioning theory and strategic communication: a new approach to public relations research and practice
- Creator: James, Melanie
- Resource Type: book
- Date: 2014
Situating a new voice in public relations: the application of positioning theory to research and practice
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2015